Our Vision

This 54-year journey for us began long before the group even took form. Our father’s vision was to establish a company that creates success not just for itself, but for everyone associated to it. For each supplier, each customer and most importantly each employee. This was the first step to this colossal journey.

We have always believed in creating strong partnerships. It helms from a very valuable piece of advice my father, Mr. Fakhruddin Ji left us: For a business to be successful, it is essential that every link on the chain benefits.

It is these noble words that have shaped the vision, beliefs and core values of our organization. We have adhered to always maintaining respect for everyone, impeccable service to the customer and excellence in the pursuit of our goals. I am proud that we have maintained this principle over the last fifty four years and will continue to do so.

17 years ago, the Fakhruddin family planted a small seed in the ground of the manufacturing world, named Sterling Perfumes Industry. Strong roots of hard work and the contributions of each and every employee helped the tree grow. The water of loyalty and honesty nourished it and today I am proud to say that that seed has turned into a full grown, fruit bearing tree which is touching the skies of triumph in the cosmetic world.

What started off with producing only 250 pieces per day, today we produce around 250,000 in one day and have become one of the largest industries with distribution in 92 countries around the world! The journey has not been easy, but the effort has paid off.
The future is bright and the sky is the limit for Sterling Parfums!

HAMIDI PARFUME

Derived by the word ‘Hamid’, Hamidi Oud & Perfumes has decades of expertise in manufacturing some of the most intricate and exquisite Oriental fragrances. This brand is dedicated to oriental perfumery and appeals to the modern enthusiast who is deeply intrigued by the mysticism of Arabic perfumery and traditional values. Products include a wide range of Pure Dehn El Ouds, a variety of Agarwoods and Mukhalats, concentrated perfume oils, water perfumes, deodorants, burning essences and air fresheners. Further the brand classifies into sub brands – Tayyib, Deluxe Collection and Feah.

Hamidi oud and perfumes showcases the finest oriental fragrances presented in ornate bottles and spectacular packaging. A selection that celebrates the beauty of Arabic culture and heritage and caters to an infinite group of individuals.